Sara Hollar

Hey y’all! I’m Sara Hollar, founder and CEO of Cowgirls Finest. As the daughter of Mark and Kendahl Hollar and granddaughter of the late cutting horse trainer Polly Hollar, I’ve been blessed to grow up deep in the Western industry—living, learning, and loving the lifestyle that inspires everything I do.

After years of helping with my family’s business, Sombrero Brands, I was given the opportunity to take over the jewelry side and make it my own. That’s how Cowgirls Finest was born—a brand built on heritage, hard work, and heart.

The majority of our pieces are .925 sterling silver and authentically Native American–made, each one handpicked for its quality, craftsmanship, and connection to the Western spirit. Every design celebrates the cowgirl at heart—strong, graceful, and unapologetically herself. I’m so excited to share my passion with y’all and hope every piece you find here makes you feel as confident, bold, and beautiful as the lifestyle we live every day.

From the Heart of a Hollar

— Sara Hollar, Cowgirls Finest

Sara Hollar aboard - Talkin Miss Callie Owned By - Mr. Jim Crawford